Windows down, volume up. A sweep of chrome glides through the streets of suburbia, wheels smooth against the asphalt. The sun hangs low, casting gold across manicured lawns. She’s behind the wheel, hair sleek, she's effortlessly magnetic. Her world set to its own rhythm.
As she pulls into the driveway, the stillness of her surroundings is pierced only by the rustle of the morning newspaper, The SHEIKE Daily in her hands. The headline stops her in her tracks:
Heels echo behind her. A beat, a realisation. She’s late. There's a blur of floral mesh and a flash of raspberry pink as she tosses the paper aside, sheds her nonchalance and joins the runway.
Our Transeasonal '25 collection is a celebration of dualities: elegance and ease, polish and play, formality and rebellion. Crisp tailoring meets undone sensuality, buttery neutrals contrast with jewel tones, and silhouettes move with power and poise.
Transeasonal 25
Utility-inspired denim in our most-loved shapes is reworked to enhance the natural contours on the body. Softened in a dusty sand wash and anchored with gold hardware adds an undeniable touch of luxury and refinement.
Draping is used with great effect, playing with scale and fluidity across dresses and separates. Dramatically sculptural but equally romantic.
In a world that never waits, ENCORE rewrites the narrative of arrival, presence, and the unapologetic confidence of showing up in your own time. A love letter to the women who don’t race the clock, they set it. The ones who turn missed cues into defining moments, and late arrivals into grand entrances. This one is for you.
PHOTOGRAPHY Emily Abay
CINEMATOGRAPHY Jared O’Sullivan
STYLING Monica Morales
HAIR Stefanie Pratico
MAKEUP Mikele Simone
MUSE Evelyn Rose, Pala Negara, Sophie Song and Kate Bell