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A New Muse

Your Style Tells A Story...

Since SHEIKE began, we have always believed that style is the way you show who you are without saying a word. We started small, with a simple t-shirt stand at Sydney Markets and since these early beginnings making style an expression of yourself has always been key.

In 1979 the brand was officially launched with the opening of our first women’s apparel store under Sydney’s iconic Centrepoint Tower. From here we began to evolve into something much more, with several new stores opening across Sydney. Soon, our family of like-minded women grew, realising that life was too short to wear boring clothes. In 2006 we launched into the eCommerce space and soon after began expanding interstate, opening stores in Queensland, Victoria and Western Australia.

Now with over 40 stores nationally, a dedicated online presence and an ever-evolving range we believe, that your style tells a story and that every day can be a style statement.

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