Starting as a stand at Sydney Markets, SHEIKE has always believed that style is the way you show who you are without saying a word.
Officially launching the brand in 1979, SHEIKE founder George Lazaridis opened our first women’s apparel store under Sydney’s Iconic Centrepoint Tower. With this, George wanted to create a space for women to experience the joy, excitement, glamour, and empowerment that comes from fashion. From here, SHEIKE began to evolve, and our family of like-minded people grew.
Over the last forty years, SHEIKE has remained a family-owned business in Australia, with over 40 stores nationally and a dedicated online presence. SHEIKE promises to help shape the big and small moments in their customers’ lives through timeless design and beautiful details.