Unfolding on city streets and café corners, our Spring Summer ’25 collection captures the romance of everyday moments, where structure meets fluidity, vibrant hues bloom and delicate embellishments catch the light of the season.
Spring Summer 25
Defined by versatility and the rhythm of daily life, Rue du Printemps moves effortlessly from day into night. Tailored sets, soft draping, and painterly florals reframe the art of dressing with modern femininity.
As the season unfolds, texture and detail take centre stage. Embroidery and floral appliqué bring depth to dresses and refined separates, while sheer layers and delicate volumes move with weightless ease.
Through colour, Rue du Printemps captures the atmosphere of spring:
sunlit brights glow with warmth, soft pastels bring clarity, earthy shades add
calm, and rich neutrals ground the collection, elevated by painterly prints from soft watercolour washes to bold, sweeping florals and delicate ditsy motifs.
SHOP THE COLLECTION
Together, they shape a wardrobe made for transition, from morning light to evening glow, from the familiar to the exceptional.
Rue du Printemps is a celebration of spring’s optimism, a season where the air feels lighter, days linger longer, and every moment holds the promise of something new.
New Arrivals
PHOTOGRAPHY JEDD COONEY
CINEMATOGRAPHY GEMMA DE MARIA
STYLING KATE HARPER, CHARLOTTE STOKES
HAIR & MAKE UP STEFANIE PRATICO
MUSE KAILEE LAWRENCE, MARIANGEL BALLESTAS