Fashion
The Making Of Aeternum
The journey behind every piece.
The MOOD
Every collection begins with a feeling. Inspiration is gathered, references are layered, and the creative direction for the season starts to unfold at our Sydney Head Office.
The SKETCHES
This is where ideas first take shape. Our designers sketch silhouettes, details and styling directions by hand as the collection begins to come to life.
The Fabrics
Every fabric is chosen with purpose. Selected for the way it feels, moves and fits into the lives and wardrobes of the women who wear SHEIKE.
The Sampling
The first samples begin to bring the collection into form. Shapes are refined, details are adjusted, and each piece starts to find its final expression.
The Fittings
Every fit is carefully considered and perfected on body, ensuring each piece feels as good as it looks for our customer.
The Shoot
The collection comes to life through campaign imagery and content, capturing the mood, energy and story of the season.
The Launch
The final moment. After months of development, the collection arrives in boutiques and online. Ready to become part of your wardrobe and the occasions that matter most.
