SHEIKE Beach Club: A Spring Summer Celebration

This week, we officially welcomed the new season with the launch of our Spring Summer ‘25 collection – and where better to celebrate than by the water?

Set against the stunning backdrop of St Siandra at The Spit in Sydney, we transformed the venue into the SHEIKE Beach Club, creating a sun-soaked escape where style met summer.

Our guest list included some of Australia’s most stylish creators and friends of the brand, including Alexandra Ritter, Tara Whiteman, Annabel Falco, Madison Wooley, and Dinnara Muhid, all dressed head-to-toe in SHEIKE’s Spring Summer ’25 collection. The white carpet set the tone from the moment guests arrived, guiding them from St Siandra’s walkway to our SHEIKE Beach Lounge.

Champagne in hand, they were welcomed with freshly shucked oysters, tuna crudo canapés and picture-perfect harbour views before being invited indoors for a long summer lunch.

The SHEIKE Beach Club Experience

The afternoon unfolded with a three-course meal celebrating coastal flavours – think Hiramasa kingfish, roast chicken harissa, and a sweet finish of pistachio and lemon gelato served in mini waffle bowls, decadent chocolate brownies and ricotta and orange cannoli.

Guests were also treated to special gifts from SHEIKE and our friends at Dermalogica, the perfect pairing for a day dedicated to celebrating the new season.

A Toast to New Beginnings

Before lunch was served, our Art Director, Christopher Sewell, took a moment to welcome everyone, sharing insights into the evolution of the SHEIKE brand and the inspiration behind the collection.

It was an afternoon of sunshine, community, conversation, and style – the perfect way to kick off SHEIKE’s Spring Summer ‘25 collection.