What to Wear to a Winery or Wine Tour: A Season-by-Season Guide


A relaxed dress or a top and skirt combination in a breathable fabric is the easiest way to dress for a winery visit. Most cellar doors and vineyard restaurants sit somewhere between casual and smart-casual, so the goal is put-together rather than dressed up.
Comfort matters more here than at most other day events, since you'll likely be standing, walking between tasting rooms and sitting down to a long lunch in the same outfit. A dress with some movement in the fabric, rather than anything too fitted, tends to work best across the whole day.
Layers are the key to a good wine tour outfit, since you'll move between outdoor vineyard walks, indoor cellar doors and a sit-down lunch, often across a temperature swing through the day. A light dress with a jacket or cardigan you can add or remove covers most of this.
A jumpsuit or a co-ord in a soft fabric works just as well as a dress if you'd rather wear separates. Our wine tasting outfits collection is built specifically around this brief, with pieces designed to move comfortably between tasting rooms and lunch tables.
Lightweight, breathable fabrics like linen or linen-blend cotton are the most comfortable choice for a summer winery visit, especially across a warm afternoon spent partly outdoors. Softer colours and simple prints suit the setting without competing with the scenery.
A linen dress or a linen co-ord set is close to ideal for this brief, since it breathes well and still looks considered for a vineyard lunch. Our linen outfits collection covers both dresses and separates for exactly this kind of day.
A structured dress in a heavier fabric, paired with a coat or blazer, is the better choice for a winter winery visit, particularly in cooler wine regions where the outdoor sections of a cellar door can get genuinely cold. Long sleeves and closed shoes matter more here than at a summer visit.
A dress that works from a daytime cellar door through to an evening dinner is worth prioritising if the day runs late, and the day to night dresses collection covers this transition well. Add a coat from the outerwear coats and jackets range for anything genuinely cold.
Yes, white is generally fine for a winery visit, though it's worth thinking about spills given the setting, since red wine and white fabric are a common combination to avoid. A darker or printed option can be the more practical choice if you're planning a full tasting.
A block heel, wedge or flat sandal with some grip is the safest choice, since vineyard ground is usually grass, gravel or uneven paving. Stiletto heels are the main style to avoid, as they can sink into soft ground or catch on gravel.
Yes, well-fitted jeans with a nice top and a jacket work well for a more casual wine tour, particularly if the day is focused on tastings rather than a formal lunch. For a dressier cellar door lunch, a dress or a co-ord set will usually feel more suited to the setting.
Very high heels, delicate fabrics that mark easily, and anything too fitted for a long day of standing and sitting are the main things to avoid. It's also worth checking the specific venue's dress code if you're visiting a more formal cellar door restaurant.
Most wine tours sit in smart-casual territory, dressier than a casual day out but well short of anything formal. A relaxed dress or considered separates, finished with comfortable shoes, will suit almost every winery or vineyard lunch on the itinerary.