Fashion
MOTHER'S DAY: DEAR MUM
The best gift of all - gratitude, vulnerability and telling them this Mother’s Day. This year’s Mother’s Day campaign heroes a selection of the SHEIKE team from different walks of life as they share their messages to their mothers.
Whether near or far, those you cherish, those who shaped you, the ones who cheer you on, who stepped in when you needed them the most, those who acted as your mother figure; the best gift we can give are the words from our heart.
What are you saying this Mother’s Day?
The best gift of all - gratitude, vulnerability and telling them this Mother’s Day.”
MARIE | HEAD OF DESIGN
“Dear Mum,
Growing up in your calm and patient presence has allowed me to follow in your footsteps. I’m thankful for these traits. They’re my superpowers and they have shaped the woman I am.”
ADAM | CUSTOMER CARE LEAD
“Dear Mum,
I remember when I was little, participating in activities like sports, music, or dancing, you were always eager to be there, to cheer me on. You always made me feel so special.”
PHIL | HEAD OF FINANCE
“Dear Mum, Your strength and resilience inspire me every day. Your passion is family, and you speak with so much pride about us as we do about you. You truly are our heart and soul.”
RIHANA | ACCOUNTS MANAGER
“Dear Mum, Don’t worry thinking I’m far away. Whenever you think of me, smile. You look good when you laugh.”
CYNTHIA | VISUAL MERCHANDISER
“Dear Mum, I want you to know that you are an example of love, care and dedication. If I can become even a little bit of who you are, it will be a great honour for me.”